Hi, I'm Mitch

Engineering Leader, Builder, Coach

12+ years building teams and software at scale. I love solving hard problems, shipping things that matter, and helping engineers do their best work.

By day I lead engineering at Salesforce, where my team launched AgentExchange, redesigned marketplace discovery (+107% impressions, +66% clicks), and modernized infrastructure for 8x faster page loads. Before that I built the Cloud Standards Engineering Excellence Guild at Autodesk, cutting incidents per billion API calls by 95.6%.

I also run Beewick, a consultancy focused on technology strategy, applied AI, and agile delivery. Outside of that I build side projects, tinker with hardware, and try to make things people enjoy using.

Projects
🎮 Steam Controller Flash Tool active 2026 - present
Flash BLE firmware onto the original Steam Controller from your browser using WebHID. Zero installs. [code]
🃏 DangPacks active 2021 - present
Digital card trading platform for streamer Dan Gheesling - 5k users, 20k+ cards.
🥐 Arsicault Bakery active 2020 - present
Website for SF bakery, establishing web presence and enabling online ordering.
📺 DanGheesling.com 2024
Intro page for reality TV show and Twitch streamer Dan Gheesling.
🐺 WLVS Portfolio 2022
Personal portfolio site for Twitch streamer wlvsatmydoor.
🏒 Wicked Wristers 2021
Player database and streaming frontend for simulated hockey games.
📱 Asia Pacific Professional Managers App 2016
Mobile app for APMA showcasing content via Wordpress CMS with live chat and native sharing.
Outside of Work

Gaming, homelabbing, arcades, and foosball.